Current vacancies

GM Marketing

GM Marketing | Canberra

20 August 2021 |

About us

Founded in 2014, Penten is a multi-award winning cyber security company. Our mission is to deliver new defence and security technologies for the future fight. We work with exclusive clients to solve the hardest cyber challenges of tomorrow and support complex transformations in the digital age. We have a rapidly growing team, led by a passionate executive team with extensive expertise in cyber security, ICT, engineering, communications and Defence.

About the role

We are a business like no other, and that means we are looking for a GM Marketing like no other. Our ideal GM Marketing is someone who can effectively support our business objectives by developing and executing core marketing strategies. We are focused on innovation and are looking for someone to lead the way in developing these strategies in alignment with our game changing way of working. We are poised for global growth and the GM-Marketing will play an integral part in realising the opportunities for expansion.

Sounds big? That’s because it is. But don’t worry, we won’t ask you to do it on your own. You’ll build and develop the team to assist you in delivering the full suite of strategic marketing strategies and activities. You will also be fully supported by us to do your best work.

Responsibilities of this role include:

  • Leading an effective and efficient Marketing and Communications function which supports us to deliver on our business strategy and objectives
  • Developing a Marketing Strategy to support our strategic growth plans, both in domestic and international markets
  • Working closely with the Executive Committee and other stakeholders to develop our integrated growth strategy
  • Building a marketing capability which effectively showcases our innovative world leading technology and leading research and development activities
  • Growing brand and product awareness amongst strategic target audiences with engagement across multiple channels
  • Using data and industry insights to deepen competitor and customer knowledge to inform decision making in commercialisation and positioning
  • Defining our product value proposition and working closely with our business strategy team on marketing campaigns that develop consistency, continuity, and uniformity in our brand and approach
  • Planning and coordinating product launches, trade shows and conferences
  • Developing the associated collateral for internal and external use, including website content, social media, presentations, and FAQs
  • Assessing the effectiveness of the marketing programs on an ongoing basis, and influencing required changes
  • Leadership of Penten as a member of the Executive Committee
  • As a fast moving and innovative business you may be required to perform other related duties as required


To be successful in this role, the ideal candidate will have:

  • A track record in leading and integrating multiple market growth strategies in the technology or defence sectors
  • Significant experience in a senior marketing role within the technology or defence sectors
  • High level business acumen and demonstrated experience translating organisational strategy into tangible market outcomes
  • Experience in integrating multiple market growth strategies to optimise outcomes
  • Experience with consumer and professional marketing within international markets
  • Strong interpersonal skills with the ability to communicate, seek advice, be objective, think critically and work as part of a team
  • Demonstrated experience engaging with a range of stakeholders, and in encouraging a diversity of thinking and behaviour

If this sounds like you and you want to know more detail about the role, please get in touch with Kim Burns on 0499 799 451.  Or you can express your interest by submitting your application via the apply button.

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